1. Homepage
This is one of the most popular web pages that every website must have. The content of your
home page
should be relevant to your business. You need to make sure that your home page content is
interesting, engaging, and have a flow to grab the reader’s attention. Your home page should
be
well-designed, fast-loading and easy to go through.
What to include
Well, it depends on the type of business. If your website is about selling any service, you
need to
highlight some featured services or products on the home page. It is best if you can use a
slider
right after the navigation area to show your services and other important information.
For a business website, there should be a big headline to put the most important information.
You can
also use several CTA (Call to Action) buttons either on the slider or on the important
sections to
get your desired customers.
2. About us page
This is an important page that provides information about you, your company, what you do, and
what you provide to the visitor. It is the best page to tell your visitors how you are
different from your competitors.
What to include
A complete overview of your company where you can mention the history of the business. If
you are running a blog or an affiliate website, you should also have an “about” page to
disclose what you are doing.
You can also include a CTA to engage your audiences. If you are running the website by
yourself, you can also showcase your bio, awards, and other information.
3. Contact page
A contact page plays a vital role by allowing communication between the website owner(s) and
the visitors. It is always important to display your contact information as this is also a
big trust factor.
What to include
Your business address, phone number, email address, and most importantly the contact form.
You need to design a highly interactive contact form that tells visitors to reach you. If
you have a business website, you can also mention your business hours on the footer.
4. News/Blog page
A blog is a site, or a section of a website, made up of topically related posts (e.g.,
journal entries). It gives your business a voice, creates a place where you can tell your
story, share expertise, and engage with your customers.
Blog posts are typically listed in reverse chronological order with the newest blog posts
appearing first. If you’re running a small business website without a blog, you’re totally
missing out and you should prioritize starting a blog while making your website pages list.
What to include
Develop a strategy - figure out your audience and relvant topics to cover. Use casual and
conversational language to keep users engaged.
5. Services page
Here you can list all the details about the services your business provides. Start the page
with a brief explanation of your services to outline them. If your services contain
extensive descriptions, consider splitting them into sections. You can also add a link to a
landing page where users can learn more about your services.
What to include
A summary of your services. Present them in bullets with short paragraphs. Links to learn
more about particular services, the advantages, how your services differ from what your
competitors offer, etc.
6. Products page
This is where you can offer details of the products you sell. You can give a short summary of
the products before listing them. If you’re going to sell multiple products, you can divide
them into categories.
What to include
An outline of available products, product descriptions, links to product pages containing
more additional information, what your customers can expect from those products, and why
they should buy from you but not others.
7. Meet the team page
Every project, business, or brand is only as good as the people behind it, which is why
having a team page is such an important piece of a company’s website. Whether you’re
recruiting new hires or introducing visitors to your employees, your team page must be
strategized and look appealing. This is a similar concept to the about page, but some
websites with a large staff will choose this route to tell you more about the individuals
rather than about the company.
What to include
Include a list of people who are making the magic happen in your business. Let the visitors
know what makes your team qualified and stand out.
8. Testimonials page
A testimonials page will allow visitors to hear what others think of you and your business. These opinions—coming from previous customers or third parties—carry the added weight of social proof. Testimonials can be incredibly persuasive.
What to include
Make sure to include titles, locations, and full names to add legitimacy to the testimonials published on your website. Use customer photos or videos when available.
9. FAQ page
If you receive the same type of queries from different customers, you may want to consider a Frequently Asked Question (FAQ) page to provide answers. It’s a great place to impart valuable information about your company. Identify what your visitors want to know, and then design questions/answers based on those facts.
What to include
Use the FAQ page to answer common questions or address objections/frustrations/challenges regarding your product or service. Use the FAQs to educate clients/site vistors.